Rollins Marketing & Communications team members Lauren Bradley, senior director of strategic communications, and Jo Marie Hebeler, communications manager, recently won a Judges’ Award from the Orlando area chapter of the Florida Public Relations Association (FPRA), the country’s oldest public relations organization.
FPRA’s annual Image Awards recognize and celebrate the state’s best public relations campaigns. PR pros Bradley and Hebeler received an award for Rollins’ Mister Rogers Walking Tour in the category of reputation management at the Image Awards gala, which took place in Rollins’ newly renovated Rice Family Pavilion.
Bradley and Hebeler worked with the Cornell Fine Arts Museum, the Rollins College Archives, and music professor John Sinclair to develop a walking tour of memorabilia in honor of Rollins’ most famous alumnus, Fred Rogers ’51. Tour stops include Tiedtke Concert Hall, where a large portrait of Fred Rogers, painted by local artist Don Sondag, hangs proudly; a marble plaque by Strong Hall engraved with the words that inspired him (“Life is for Service”); and Olin Library, where his sweater and sneakers, a collection of books, his yearbook, personal letters, and photos are on view.
“The walking tour is our way of honoring the time that Fred Rogers spent on our campus as a student and the many ways he continues to influence the Rollins community,” says President Grant Cornwell. “His messages of self-esteem, inclusiveness, and respect still resonate clearly in our community engagement endeavors and beyond.”