Faculty Highlights

Fetscherin Publishes in Journal of Business Strategy

Associate Professor of Business Marc Fetscherin’s article “The CEO Branding Mix” was published in the latest issue of the Journal of Business Strategy.

The article outlines and discusses the main elements of the chief executive officer (CEO) that impacts financial and non-financial aspects of companies. Specifically, he identifies four main components—performance, personality, reputation and aspects related to the CEO as a person such as facial expression or heights—that positively or negatively impact company performance.