Faculty Highlights

Fetscherin presents marketing seminar at Porto Business School

Marc Fetscherin, Ronald G. and N. Jayne Gelbman Chair of International Business and Professor of Marketing, recently presented a seminar about marketing in the 21st century at Porto Business School in Portugal.

The seminar covered new insights about the major trends in marketing (e.g., technology disruption, consumers’ value shift), highlighted the main aspects of the shared economy and collaborative consumption, outlined key marketing frameworks and online tools helping companies conduct marketing research (e.g., Qualtrics, MTurk, Tableau) as well as provided mini case studies about emerging business models and companies like DoorDash, Shipt, Blue Apron, and DesignCrowd.