Faculty Highlights

Fetscherin organizes international branding conference in Mexico

Marc Fetscherin, Ronald G. and N. Jayne Gelbman Chair of International Business and Professor of Marketing, recently organized a three-day international branding conference in Cancun, Mexico.

The sixth International Consumer Brand Relationship Conference is the world’s leading networking and educational event in the field of brand relationship. Since the first conference in 2010 at Rollins, the event has brought together researchers and practitioners with an interest in the relationships consumers have with brands.

This year’s conference received more than 70 paper submissions from more than 120 authors of 24 countries. At the conference, 55 participants from all over the world presented their work.