Faculty Highlights

Fetscherin Co-edits Issue of Journal of Product & Brand Management

Associate Professor of Business Marc Fetscherin co-edited a special issue in the Journal of Product & Brand Management. This issue focusing on consumers’ relationship with brands and combines best papers presented at the 4th International Consumer Brand Relationship Conference, held in May 2015 in Porto (organized by Fetscherin and Ricardo Cayolla) as well as articles which have been submitted independently to the journal. The issue is co-edited with Ricardo Cayolla, Francisco Guzman, and Cleopatra Veloutsou.