Faculty Highlights

Fetscherin and Pett Publish Global Market Selection Case Study

Business professors Marc Fetscherin and Tim Pett have published the teaching case study, “Paillasse International SA: Global Market Selection,” with Ivey Publishing, a leading provider of business case studies with a global perspective. 

The case provides a hands-on opportunity for students to use quantitative information and non-quantitative criteria to create a short list of potential new markets to enter.

The case is appropriate for introducing market selection in undergraduate and graduate courses in global strategy, international business, international management, and international marketing.