Faculty Highlights

Marc Fetscherin and Elena Kasper ’18 Publish Teaching Case Study

Business professor Marc Fetscherin and international business major Elena Kasper ’18 have published the teaching case study, “mymuesli: New Markets for Customized Breakfast Cereal,” with Ivey Publishing, a leading provider of business case studies with a global perspective. 

The case provides a hands-on opportunity for students to use qualitative and quantitative data to conduct industry and SWOT analyses, perform a global market search using a multistep approach, and evaluate the advantages and disadvantages of online and offline distribution.