Professor of Marketing and Strategy at Rollins’ Crummer Graduate School of Business Greg Marshall has received the Lifetime Achievement Award from the American Marketing Association. In August, he will attend the 2018 American Marketing Association Summer Academic Conference in Boston for a special ceremony and reception honoring his achievements.
Before becoming a professor at Crummer, Marshall was on the faculty at TCU, Oklahoma State University, and the University of South Florida, where he served as doctoral program coordinator for the marketing department. His primary teaching focus is on strategy-related courses such as Strategic Marketing, Introduction to Strategy, and Sales and Relationship Management. In 2002, he received the Outstanding Marketing Teachers’ Award from the Academy of Marketing Science based on his work over the years in MBA education, and in 2005, he received Rollins’ Cornell Distinguished Faculty Award. Marshall’s managerial industry experience also includes 13 years with companies such as Warner Lambert, Mennen, and the Target Corporation.
“When I was told I was going to get the award and then looked at the list of prior recipients going back to the first one in 1999, I thought OK, about the first 10 recipients were the originators of the field—my heroes when I was a doctoral student—and then about the next 10 recipients were all senior faculty when I was starting out as an academic,” says Marshall. “I think the torch has now been passed along to my generation of scholars, which of course means a lot to all of us in that generation of academics.”
Perhaps Marshall’s broadest influence on the field of marketing and sales is through his role as an author and researcher. He is co-author of several textbooks with fellow Crummer marketing professor Mark Johnston that are widely used around the world and has published more than 50 peer-reviewed articles. He currently serves as the editor-in-chief of the European Journal of Marketing, one of the leading general marketing journals globally. Through his research and editorships, Marshall’s focus has always been to combine academic rigor with managerial relevance on topics that have importance to the practice of marketing and sales.
“It’s the best time ever to get into the [marketing] field—that I can tell you for sure. It’s 100 percent the best time ever,” says Marshall. “Both marketing and sales are at a peak of influence on organizational strategic success right now, and if you’re not investing in those areas appropriately, then it’s going to have a ripple effect on the success of the whole organization.”
Read the entire announcement on the Crummer Graduate School of Business’ website.