EASE Applications Wins $25,000 in Rollins Venture Plan Competition

Patrick de la Roza ’08MBA took first place for his medical messaging app.

Think of the last time a loved one had surgery. The anxiety of the waiting room, the lack of communication, the feeling of helplessness. An occasional update would have made all the difference.

The winners of the 2014 Rollins Venture Plan Competition. The winners of the 2014 Rollins Venture Plan Competition. EASE (Electronic Access to Surgical Events)—a HIPAA compliant messaging app that updates the progress of patients undergoing medical procedures via texts, photos, and videos—bridges the communication gap between clinicians and loved ones by providing real-time updates to reduce anxiety, keep families informed, and increase satisfaction. To date, EASE has developed Android and Apple versions of the app and completed a successful proof-of-concept pilot at Arnold Palmer Hospital for Children. Orlando Health has plans to expand the program and Florida Hospital has agreed to a pilot.

Earlier this month, the Center for Advanced Entrepreneurship at Rollins College named EASE (Electronic Access to Surgical Events) Applications the winner of this year’s Rollins Venture Plan Challenge. The company, led by Patrick de la Roza ’08MBA, has been awarded a $25,000 cash prize.

The ninth annual Venture Plan Competition hosted by the student-run Rollins Collegiate Entrepreneurs’ Organization (CEO) gives students, alumni, faculty, and staff an opportunity to develop a plan and launch a new product or business idea. Participants compete for a cash prize pool of $40,000. Winners are chosen by a panel of distinguished judges who are successful investors and entrepreneurs.

“The Rollins Venture Plan Competition encourages students to channel their inner entrepreneurial instincts, develop a business plan for marketplace introduction, and connect with advanced entrepreneurs for direct insight and feedback,” said Craig McAllaster, dean of the Crummer Graduate School of Business. “With so many innovative submissions, it’s not easy for judges to choose a winner. EASE Applications’ HIPAA messaging app is a product that will benefit the medical community, and we are happy to present them with the first prize.”

In addition to EASE Applications, this year’s Rollins MBA Venture Challenge place winners included:

• Second place, winning $10,000: Sergie Albino ’10MBA with IROC Tactical, a weapons accessory company
• Third place, winning $3,000: Greg Turkanik ’06MBA with Kidstal, an easy-to-use resource for helping parents learn about their children’s strengths
• Fourth place, winning $2,000: William Perico Neto ’14MBA with RMD Technologies, provider of the only patented and NSF/ANSI certified wireless system for food, time, and temperature monitoring

For more information about the Rollins Venture Plan Competition, please visit rollins.edu/business/entrepreneurship/students/competitions.