Faculty Highlights

Fetscherin Recognized for Best-Selling Teaching Case Study

Associate Processor of Business Marc Fetscherin was recently recognized by Ivey Publishing for co-authoring one of Ivey’s 20 best-selling teaching cases in 2015-16 The case study, “Swiss Army: Diversifying into the Fragrance Business” was published in 2014. Fetscherin’s co-authors are former international business major Claudia Carvajal ’14 and former Cornell Chair and Professor of International Business Ilan Alon.

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